Online hate comes in all sorts of forms. When an honest, hard working entrepreneur comes across obnoxious reviews or the sickening musings of a former employee, it can be extremely difficult not to become indignant. Dealing with online hate is a chore. Forbes.com published a thought-provoking article on steps that should be taken to deal with online haters.
Probably the best advice given in the article is to avoid playing their game. Throwing insults around with haters or being defensive about their comments won’t help the cause. Efforts such as these are total wastes of time. Do something more productive instead.
Take the wise advice to direct more attention towards customers. When some outrageous mishap occurs on the internet, customers might end up confused and concerned. The easiest way to address these concerns is to go to social media, blogs, and elsewhere and restate commitments to loyal customers. Doing so may put them very well at ease. Another positive thing arises here. New customers may be suitably impressed by the professionalism in the statement. As a result, they won’t be as easily scared off after seeing online venom.
The saying “Flowers come from the dirt” can be appropriate here. All the drama and turmoil spawned by the online hating nonsense does deliver publicity. Any time a person’s attention is captured, there is a chance to pitch a sale. Customers love a great deal. No matter what may have originally drawn their attention to the deal, the deal is on the table. If they take advantage of it, then the hate-generated publicity ironically yields the opposite effect the haters were promoting.
Does this all mean that unnerving, hateful content floating around in the search engines is worth ignoring. No, steps should be taken to clean up your online reputation. Searchcleanup.com for information on how to do this.
Again, visit Searchcleanup.com remove negative reviews and to clean up any mess currently manifesting online.